{"id":96,"date":"2026-09-11T10:30:00","date_gmt":"2026-09-11T10:30:00","guid":{"rendered":"https:\/\/patterns.flatsome.com\/flatshop\/our-story\/"},"modified":"2026-09-30T18:41:50","modified_gmt":"2026-09-30T18:41:50","slug":"our-story","status":"publish","type":"page","link":"https:\/\/patterns.flatsome.com\/flatshop\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"<div class=\"fs-9f3c79d9 alignfull fs-block-banner has-layers\"><div class=\"fs-layers\" aria-hidden=\"true\" inert><div class=\"fs-block-image fs-5d1f25f3\"><div class=\"fs-block-image__media\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-18779104-683x1024.jpeg\" class=\"fs-block-image__img wp-image-185 attachment-large size-large\" alt=\"Soft waves rolling onto the shore under a pale grey sky\" srcset=\"https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-18779104-683x1024.jpeg 683w, https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-18779104-200x300.jpeg 200w, https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-18779104-768x1152.jpeg 768w, https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-18779104-1024x1536.jpeg 1024w, https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-18779104-1365x2048.jpeg 1365w, https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-18779104-600x900.jpeg 600w, https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-18779104-scaled.jpeg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/div><\/div><div class=\"fs-layers__color fs-8d50ddd8\"><\/div><\/div><div class=\"fs-block-banner__content\">\n<div class=\"fs-block-text-box fs-position fs-dark fs-a477e1e3\"><div class=\"fs-block-text-box__content fs-gap\">\n\n<p class=\"fs-b4c8b0de\">Our story<\/p>\n\n\n\n<h1 class=\"fs-ff0e4a2e\">Made by the coast, for everyone.<\/h1>\n\n<\/div><\/div>\n<\/div><\/div>\n\n<section class=\"fs-flex alignfull fs-block-section has-global-padding is-layout-constrained wp-block-flatsome-section-is-layout-constrained\">\n<div class=\"has-global-padding fs-2aa4432e alignwide fs-block-row fs-flex\">\n<div class=\"fs-9d4a073f fs-block-col fs-gap\">\n\n<h2>We started with a deodorant that actually worked.<\/h2>\n\n<\/div>\n\n<div class=\"fs-9c67609c fs-block-col fs-gap\">\n\n<p class=\"fs-9681bfe3\">Cosmetica began in a rented surf shack on the north coast, with two friends who were tired of choosing between deodorants that worked and deodorants that were kind to skin. The first batches were mixed in a kitchen, poured into paper tubes and handed out on the beach.<\/p>\n\n\n\n<p>Six years on, the formula is still aluminium-free, still baking-soda-free, and still made in small batches. The range has grown to body wash, oils, creams, mists and eau de parfum, but every product starts the same way: a scent we want to wear, and an ingredient list we are happy to read out loud.<\/p>\n\n\n\n<p>Everything is vegan, cruelty-free and Leaping Bunny certified. Bottles are glass or aluminium, boxes are recycled card, and refills cost less than the first bottle.<\/p>\n\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"fs-flex fs-ad17292c alignfull fs-block-section has-global-padding is-layout-constrained wp-block-flatsome-section-is-layout-constrained\">\n<div class=\"has-global-padding fs-e6e6bec0 alignwide fs-block-row fs-flex\">\n<div class=\"fs-e3074423 fs-block-col fs-gap\">\n<figure class=\"fs-block-image fs-e63501f5\"><div class=\"fs-block-image__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-5202462-1024x683.jpeg\" class=\"fs-block-image__img wp-image-42 attachment-large size-large\" alt=\"Close-up of a woman applying lotion to her leg on the beach\" srcset=\"https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-5202462-1024x683.jpeg 1024w, https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-5202462-300x200.jpeg 300w, https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-5202462-768x512.jpeg 768w, https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-5202462-1536x1024.jpeg 1536w, https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-5202462-600x400.jpeg 600w, https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-5202462.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n\n<div class=\"fs-9d4a073f fs-block-col fs-gap\">\n<figure class=\"fs-block-image fs-23697f8c\"><div class=\"fs-block-image__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-16571895-1024x576.jpeg\" class=\"fs-block-image__img wp-image-50 attachment-large size-large\" alt=\"Detailed view of rocky salt formations\" srcset=\"https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-16571895-1024x576.jpeg 1024w, https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-16571895-300x169.jpeg 300w, https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-16571895-768x432.jpeg 768w, https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-16571895-1536x864.jpeg 1536w, https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-16571895-600x338.jpeg 600w, https:\/\/patterns.flatsome.com\/flatshop\/wp-content\/uploads\/sites\/33\/2026\/09\/pexels-photo-16571895.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"fs-flex fs-background has-surface-background alignfull fs-block-section has-global-padding is-layout-constrained wp-block-flatsome-section-is-layout-constrained\">\n<div class=\"has-global-padding fs-29774de3 alignwide fs-block-row fs-flex\">\n<div class=\"fs-f8bf3d15 fs-block-col fs-gap\">\n\n<h4>Aluminium-free<\/h4>\n\n\n\n<p class=\"fs-071c2735\">Every deodorant, since day one. Sweat is allowed.<\/p>\n\n<\/div>\n\n<div class=\"fs-f8bf3d15 fs-block-col fs-gap\">\n\n<h4>Small batches<\/h4>\n\n\n\n<p class=\"fs-071c2735\">Blended and poured in runs of two thousand, never more.<\/p>\n\n<\/div>\n\n<div class=\"fs-f8bf3d15 fs-block-col fs-gap\">\n\n<h4>Leaping Bunny certified<\/h4>\n\n\n\n<p class=\"fs-071c2735\">Vegan and cruelty-free across the whole supply chain.<\/p>\n\n<\/div>\n\n<div class=\"fs-f8bf3d15 fs-block-col fs-gap\">\n\n<h4>Refill first<\/h4>\n\n\n\n<p class=\"fs-071c2735\">Glass and aluminium bottles, and refills that cost less.<\/p>\n\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"fs-flex alignfull fs-block-section has-global-padding is-layout-constrained wp-block-flatsome-section-is-layout-constrained\">\n<div class=\"fs-5e7a553f fs-block-flex fs-flex\">\n\n<h2>Not sure where to start?<\/h2>\n\n\n\n<p class=\"fs-63f26517\">Take the scent quiz, or begin with the Mini Deodorant Discovery Set.<\/p>\n\n\n<div class=\"fs-60b3441d fs-block-flex fs-flex\">\n<a class=\"wp-element-button fs-button is-style-fill fs-block-button\" href=\"https:\/\/patterns.flatsome.com\/flatshop\/scent-quiz\/\" aria-label=\"Scent Quiz\"><span class=\"fs-button__text\">Take the quiz<\/span><\/a>\n\n<a class=\"wp-element-button fs-button is-style-outline fs-block-button\" href=\"https:\/\/patterns.flatsome.com\/flatshop\/product-category\/sets\/\" aria-label=\"Sets\"><span class=\"fs-button__text\">Shop discovery sets<\/span><\/a>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-96","page","type-page","status-publish","hentry"],"_is_page_on_front":false,"_is_page_for_posts":false,"_flatsome_builder_edit_link":"https:\/\/patterns.flatsome.com\/flatshop\/wp-admin\/index.php?page=flatsome-builder&postType=page&postId=96","_flatsome_builder_post_lock":null,"_links":{"self":[{"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/pages\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/comments?post=96"}],"version-history":[{"count":4,"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/pages\/96\/revisions"}],"predecessor-version":[{"id":215,"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/pages\/96\/revisions\/215"}],"wp:attachment":[{"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/media?parent=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}