{"id":100,"date":"2026-07-30T09:00:00","date_gmt":"2026-07-30T09:00:00","guid":{"rendered":"https:\/\/patterns.flatsome.com\/flatshop\/2026\/07\/30\/never-list\/"},"modified":"2026-07-30T09:00:00","modified_gmt":"2026-07-30T09:00:00","slug":"never-list","status":"publish","type":"post","link":"https:\/\/patterns.flatsome.com\/flatshop\/never-list\/","title":{"rendered":"Six things we will never put in a bottle"},"content":{"rendered":"\n<p class=\"fs-9681bfe3\">A never list is only useful if it is short enough to remember. Ours has six entries.<\/p>\n\n\n<ol class=\"fs-block-list\" role=\"list\">\n<li class=\"fs-block-list-item\"><span class=\"fs-block-list-item__text\">Aluminium salts. They block sweat ducts, and we would rather not.<\/span><\/li>\n\n<li class=\"fs-block-list-item\"><span class=\"fs-block-list-item__text\">Baking soda. It works, but it burns half the people who try it.<\/span><\/li>\n\n<li class=\"fs-block-list-item\"><span class=\"fs-block-list-item__text\">Parabens and phthalates. Preservatives and plasticisers we can do without.<\/span><\/li>\n\n<li class=\"fs-block-list-item\"><span class=\"fs-block-list-item__text\">Sulphates. They foam beautifully and strip skin just as well.<\/span><\/li>\n\n<li class=\"fs-block-list-item\"><span class=\"fs-block-list-item__text\">Synthetic dyes. Nothing in a deodorant needs to be blue.<\/span><\/li>\n\n<li class=\"fs-block-list-item\"><span class=\"fs-block-list-item__text\">Animal testing, anywhere in the chain. We are Leaping Bunny certified.<\/span><\/li>\n<\/ol>\n\n\n<p>Everything else is on the label, in plain language, in order of quantity. If you ever find a word you do not recognise, write to us and we will explain what it does.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our never list is short, public and printed on every box. Here is what is on it, and why.<\/p>\n","protected":false},"author":3,"featured_media":52,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_flatsome_builder_edit_link":"https:\/\/patterns.flatsome.com\/flatshop\/wp-admin\/index.php?page=flatsome-builder&postType=post&postId=100","_flatsome_builder_post_lock":null,"_links":{"self":[{"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/posts\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/comments?post=100"}],"version-history":[{"count":0,"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/posts\/100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/media\/52"}],"wp:attachment":[{"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/media?parent=100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/categories?post=100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/patterns.flatsome.com\/flatshop\/api\/wp\/v2\/tags?post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}