Six things we will never put in a bottle

A never list is only useful if it is short enough to remember. Ours has six entries.

1. Aluminium salts. They block sweat ducts, and we would rather not.
2. Baking soda. It works, but it burns half the people who try it.
3. Parabens and phthalates. Preservatives and plasticisers we can do without.
4. Sulphates. They foam beautifully and strip skin just as well.
5. Synthetic dyes. Nothing in a deodorant needs to be blue.
6. Animal testing, anywhere in the chain. We are Leaping Bunny certified.

Everything else is on the label, in plain language, in order of quantity. If you ever find a word you do not recognise, write to us and we will explain what it does.